Some of them do get it!
Trudy W. Schuett
Snide Advertising Is Bad for Business and Society
We had all better hope that the descent into snide is not a reverse indicator, welcoming us to hard times with ad campaigns based on a hardening spirit, a lack of tolerance and an egocentric meanness that characterizes so much of today's advertising. Ultimately, historians will look at TV advertising as an original art form, one that, for better or worse, helped shape the modern American mind. This being the case, it behooves marketing professionals to understand the difference between subtle irony and idiot snideness and aim for an advertising denominator cognizant of the maxim that expansive, confident consumers part with their cash far more readily than do angry, fearful ones.
Yup!
And O/T, just for grins since you may be interested, you might want to check this out:
COMMANDANT OF THE U.S. MARINE CORPS OFFICIAL READING LIST
A passage from Slim's book is excerpted in my Leadership Vignettes series.
David Foster
Of course we all lose our tempers now and then. Dean freely admits to being imperfect in this regard, which is why regulars to this establishment will generally be cut more slack than people who we don't know very well.
Still: behave like an adult, or go find somewhere else to play. Thanks.