I wonder if someone might attempt (or already has attempted) Pay To View: "We'll pay you 1 cent per ad to watch our ads." You couldn't do this on TV, because you couldn't be sure people were really watching; but online, you could make the ad just interactive enough that someone has to do some small thing to verify they watched it. Have each ad have a hotspot that must be clicked, or something.
No, we'll be amused by an ad and may choose to reward the writers and producers of said ad by giving them free publicity (though we don't actually mention their names).
GEICO gets a little pat on the head for hiring a smart ad agency. But hiring ad agencies is not their line of business; selling insurance is their business.
I'll judge them by how well they do that, thank you very much. They don't do nearly as well as USAA, though they do a more thorough job of stuffing my mailbox with their print ads.
Yeah, the ads are cute (so is the gecko). Their ad department gets props for hiring good people and good agencies. I'll remember that next time I'm in need of an ad agency, not when it's time to renew my insurance.
The next step has to be to get the caveman and the gecko together on Oprah or Dr. Phil or maybe even O'Reilly to debate. Then, when the gecko makes a snide comment, the caveman clubs him or eats him in one bite.
The tone of these ads is such that a caveman/gecko confrontation would more likely end up with the caveman slicing the gecko into tiny metaphorical pieces using a blade of pure sarcasm.
1.31.2007 11:11am
Commenting on Dean's World is a privilege, not a right. Dean is your host, you are his guest, and you should behave in that fashion. Dean is not your babysitter, nor is he your punching bag. Please remember this. In general, you are free to disagree with anyone on any subject you wish, but abusive behavior will not be tolerated.
Of course we all lose our tempers now and then. Dean freely admits to being imperfect in this regard, which is why regulars to this establishment will generally be cut more slack than people who we don't know very well.
Still: behave like an adult, or go find somewhere else to play. Thanks.
GEICO gets a little pat on the head for hiring a smart ad agency. But hiring ad agencies is not their line of business; selling insurance is their business.
I'll judge them by how well they do that, thank you very much. They don't do nearly as well as USAA, though they do a more thorough job of stuffing my mailbox with their print ads.
Yeah, the ads are cute (so is the gecko). Their ad department gets props for hiring good people and good agencies. I'll remember that next time I'm in need of an ad agency, not when it's time to renew my insurance.
But I'll be very amused if the two ad lines converge!
Of course we all lose our tempers now and then. Dean freely admits to being imperfect in this regard, which is why regulars to this establishment will generally be cut more slack than people who we don't know very well.
Still: behave like an adult, or go find somewhere else to play. Thanks.