From our thread on product placement in movies. --Dean
I wish I could side with you and John, Dean, because I think it's none of Nader's or the government's damn business.
But I do have to say that product placement is an insidious form of brainwashing. Or at least, it was for me. But only once.
Back in the 70s, Marvel introduced a new comic book hero: Luke Cage, Hero for Hire. Luke was a man falsely convicted of murder; and to win credit toward an early release, he participated in an experimental biomedical program. But a vindictive prison guard turned up the settings on the experiment, and it overloaded, leaving Luke with incredible strength and a super-strong hide. He injured the guard in escaping from the experiment; and rather than face the wrath of the guards, he broke jail, and went out to prove his innocence. And to pay his bills, he advertised himself as a superhero for hire.
Now I happened to luck onto Luke's first issues; and I thought he was just the coolest character out there. I was too young to understand that he was black, and so he wasn't supposed to be a role model for little white kids like me. He was aimed at the black youth market, not me. I didn't know, and I didn't care. For a long time, Superman, Batman, and Captain Marvel couldn't hold a candle to Luke Cage in my eyes. I wanted to be just like Luke.
And Luke lived right down the street from and often got food from the Orange Julius. Imagine my surprise when, later in life, I learned that that's an actual restaurant chain!
To this day, I can't pass by an Orange Julius without getting at least a drink. And every time I do, some little boy in the back of my head is envisioning himself as a big, mean-spirited black superhero with a heart of gold.
So sometimes, product placement really can tie a character and a product together in your head. Does that make it a matter for the government to intervene? Not a chance. But it explains why the companies do it.